If you use the internet often you probably have an idea why graphic design is important. Maybe you visited some company websites that looked outdated or were poorly designed. What was your initial reaction to the business? It was probably a very bad first impression. It is a fact of life on the web today that design trends change quickly. People have made an effort to seek out your business and if your site looks dated, loads slowly or doesn’t give them the information they are looking for they will go to your competition.
Graphic Design is Important for Functionality
Remember that for most visitors to your site it is their first contact with your business, and you know what they say about first impressions, so make your first impression on potential clients a great one. Beyond first impressions there is the functionality of a site to consider. If a visitor can’t get around a website easily they are not likely to stay. Functionality is a very important issue in website design. Make sure you keep your site design modern with easy navigation is clear and always working. Keep it simple, working and up to date.
Graphic Design is Important for Marketing
One of the best things about the internet and websites is the amount of information they can contain. With a well designed site you can offer information about your business that no other medium can deliver, and do it at an unrivaled price. When you look at other marketing forms and compare the cost of reaching new customers you will quickly see why the internet has become vital for a well mixed marketing plan.
The web offers your business worldwide exposure at a fraction of the price of traditional graphics design sources. This is exactly why every major company has professional graphic design and a website. It’s cost effective, dynamic and relevant in this digital world.